Product Development
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Description
A strategy for company growth by offering modified or new products to current market segments.
Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable marketing offer.
Concept Prerequisite
Wikipedia Reference
http://en.wikipedia.org/wiki/Product development
Learning Material
Covered in Topic(s)
| Company and Marketing Strategy: Partnering to Build Customer Relationships |
| New-Product Development and Product Life-Cycle Strategies |